GDPR Compliance

At Blurens, we take the privacy and security of our customers' personal data seriously. As part of our ongoing commitment to protecting the privacy of our users and ensuring compliance with data protection laws, we fully adhere to the General Data Protection Regulation (GDPR), which applies to businesses operating in the European Union (EU) and those offering goods or services to individuals in the EU.

The GDPR is a regulation that aims to give individuals greater control over their personal data and sets out clear guidelines for how businesses must handle, store, and process personal data. This page outlines how we comply with GDPR and how we ensure that your privacy rights are respected when using our services.

1. What is GDPR?

The General Data Protection Regulation (GDPR) is a legal framework that was implemented by the European Union (EU) to protect the personal data of individuals within the EU. It came into effect on May 25, 2018, and establishes guidelines for how businesses collect, store, process, and share personal information.

The GDPR provides individuals with several rights, including the right to access, rectify, erase, restrict, and transfer their personal data. It also mandates that businesses take appropriate measures to safeguard personal data and be transparent about how it is used.

2. Data We Collect

As part of our services, we collect various types of personal data, which may include:

  • Identifiable Information: Full name, email address, postal address, phone number, payment information, and other contact details.
  • Transaction Information: Information about purchases, order history, invoices, and payments.
  • Device and Usage Data: Information about the device you use to access our services, IP address, browser type, cookies, and website usage data.
  • Communication Data: Any communication between you and our customer service or support team, including emails, chats, and phone calls.

We collect personal data to provide you with our services, improve our offerings, communicate with you, and comply with legal obligations.

3. How We Use Your Data

We use your personal data for various purposes, including:

  • Providing Our Services: To fulfill orders, process payments, deliver products or services, and ensure a smooth customer experience.
  • Customer Support: To respond to your inquiries, provide support, and address issues with our services or products.
  • Marketing and Communication: With your consent, we may send you promotional emails, newsletters, or offers. You can opt out of marketing communications at any time.
  • Improving Our Services: To analyze website traffic, optimize user experience, and enhance the functionality of our platform.
  • Legal Compliance: To comply with legal obligations, resolve disputes, and enforce our Terms of Service.

We ensure that we only collect data that is necessary to fulfill these purposes and that it is handled in a transparent and lawful manner.

4. Your GDPR Rights

Under the GDPR, you have several important rights regarding your personal data, including:

  • Right to Access: You can request access to the personal data we hold about you and how it is being used.
  • Right to Rectification: If any of your personal data is incorrect or incomplete, you can request that we update or correct it.
  • Right to Erasure: You can request the deletion of your personal data, subject to certain exceptions (e.g., legal obligations).
  • Right to Restriction of Processing: You can request that we restrict the processing of your personal data in certain circumstances.
  • Right to Data Portability: You can request a copy of your personal data in a structured, commonly used, and machine-readable format and, where possible, transmit it to another service provider.
  • Right to Object: You can object to the processing of your personal data for certain purposes, such as direct marketing.
  • Right to Withdraw Consent: If you have given your consent for certain processing activities, you have the right to withdraw it at any time.

To exercise any of these rights, you can contact us through the contact details provided on our website. We will respond to your request in accordance with the GDPR’s timelines.

5. How We Protect Your Data

We take your privacy seriously and implement appropriate technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption: We use encryption technology to protect sensitive data during transmission.
  • Access Controls: We limit access to personal data to authorized personnel who require it to perform their duties.
  • Secure Storage: We store your personal data in secure servers with up-to-date security protocols.
  • Regular Audits: We conduct regular audits of our data protection practices to ensure compliance with the GDPR and identify areas for improvement.

6. Data Sharing and Transfers

We may share your personal data with third-party service providers, business partners, or affiliates in order to perform services related to your account or for legal and compliance purposes. When we share personal data, we ensure that the recipient adheres to strict data protection standards.

If you are located in the EU, your personal data may be transferred outside the European Economic Area (EEA) for processing. We ensure that any such transfers comply with GDPR requirements, such as using standard contractual clauses or relying on an adequacy decision from the European Commission for countries with adequate data protection laws.

7. Cookies and Tracking Technologies

We use cookies and other tracking technologies to collect information about your use of our website and services. Cookies are small files that are stored on your device and help us understand how you interact with our website. You can control cookie settings through your browser settings or opt out of certain cookies by adjusting your preferences.

For more details on how we use cookies, please refer to our Cookie Policy.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected or as required by law. When your data is no longer needed, we ensure that it is securely deleted or anonymized.

9. Third-Party Websites

Our website may contain links to third-party websites. Please be aware that these third-party sites are not covered by this GDPR Compliance page. We encourage you to review the privacy policies of these websites before providing them with your personal data.

10. Contact Us

If you have any questions or concerns about how we handle your personal data, or if you would like to exercise any of your rights under the GDPR, please contact us at:

  • Email: team@blurens.com
  • Mailing Address: 600 3rd Ave, New York, NY 10016, United States

We will respond to your inquiry within the timeframes required by the GDPR, and we are committed to resolving any issues promptly and in accordance with the regulation.

11. Changes to This Policy

We may update this GDPR Compliance page from time to time. When we make changes, we will update the date at the top of this page and inform you about significant changes through our website or other communication channels.

Your privacy is important to us, and we are dedicated to ensuring that we handle your personal data responsibly and in compliance with the GDPR. Thank you for trusting Blurens with your personal information.